In this article, we’ll discuss the key components that go into how a real estate company works. They include Commitment, Commissions, Specialization, and a sphere of influence. Once you know these four key elements, your business will be well on its way to becoming a success. Read on to learn more about the many ways to maximize your business. Listed below are a few ways to get started:


A commitment letter informs the buyer that the loan is in process. If the buyer disagrees with the terms of the commitment, the loan will be cancelled. Likewise, the commitment letter provides the buyer with a list of exceptions and the conditions under which the company is free to terminate the loan. The buyer should be aware of these conditions and consult a real estate attorney if they have questions about them. The commitment letter should be carefully crafted so that it meets all the requirements of the law.



If you are a new agent, you may be wondering how real estate companies decide on commissions. Most companies ask new agents to agree to a 50/50 commission split their first year. This means that the new agent gets half of the negotiated commission and the real estate company keeps the other half. For instance, suppose you negotiate a 5% commission with a homeowner. Here is a chart to show how the commission is calculated.

Many real estate companies have different commission splits that agents can negotiate. The commission split for a real estate company may be 50/50 or 70/30, which is the most common. A broker will take a substantial portion of the commission, but there is no guarantee that it will stay that way. This is a downside for agents who work part-time. The brokerage is not likely to invest in training and support for agents working part-time.


There are many specialties in real estate, and it can be difficult to determine which is best for your company. Some of these specialties include residential real estate, commercial real estate, investment properties, and everything in between. You should choose your specialization based on your skill set and interests, but it may be advantageous to specialize in several areas to focus on a particular type of property. In this way, you’ll be better able to target your marketing efforts.

One of the benefits of specialization is that it can help you stand out from the competition. Those who specialize in a specific type of property will benefit from the specialized knowledge of each member. Additionally, you’ll benefit from higher quality leads by leveraging the strengths of your team. You’ll also be better able to focus on your niche instead of spending all your time and energy on the other aspects of the business.

Creating a sphere of influence

Creating a sphere of influence for your real estate company means creating a network of people you can call and email on a regular basis. In order to do this, you can use a CRM, or Customer Relationship Management, platform to collect the information. The CRM should also integrate marketing options like emailing, text messaging, and creating mailers or graphic items. In addition, you can send birthday cards, newspaper articles, or postcards to your sphere of influence.


The next step is to invite people into your sphere of influence. Use your Facebook, LinkedIn, Twitter, and other social media to interact with these individuals. When you interact with them, use keyword-based tags, and don’t forget to add them to your CRM. You can also post updates on your sphere of influence to keep it updated. You can get started by checking out Realty Times’ list of people to add to your sphere of influence.